Free UTM builder and real-time link and QR analytics
Build tagged campaign URLs with the free UTM builder, shorten them, and watch every click and scan land on your dashboard in real time. See country, city, device, referrer, and full campaign attribution in one place.
- Free UTM campaign URL builder
- Real-time click and scan tracking
- Country, city, device, and browser data
- Referrer and full UTM attribution
Analytics overview
LiveReal-time
Instant click updates
Geo data
Country and city tracking
Devices
Mobile, desktop, tablet
UTM tags
Campaign attribution
The free UTM builder
Build campaign URLs without hand-typing tags
A UTM builder is a tool that adds tracking parameters to a URL so your analytics can tell where a visitor came from. The QRLinkify UTM builder lets you fill in source, medium, campaign, term, and content, and it assembles a correctly formatted campaign URL for you. No more hand-typing question marks and ampersands and hoping the format holds.
Most people get UTMs wrong in small ways that quietly break reporting. A capital letter in one link and lowercase in another splits the same campaign into two rows. The builder keeps your tags consistent, and because you can shorten the tagged URL in the same step, the long messy string never reaches your audience.
Once a tagged link is live, QRLinkify reads those UTM values back inside its own analytics. You see clicks attributed to the exact campaign, source, and medium without needing a separate analytics platform open next to it.
Real-time tracking
Watch clicks and scans land as they happen
Every short link click and every QR code scan is recorded the instant it happens. You do not wait for a nightly batch. Open the dashboard during a launch and watch the count move.
The dashboard shows totals over time so you can spot the hour an email landed or the moment a post went viral. Clicks and scans are tracked together, so a campaign that runs both a link and a printed QR code shows its full reach in one view instead of two disconnected reports.
QR scans are tracked separately from link clicks where it matters, so you can answer questions like whether the poster QR or the email link earned more engagement. That distinction is hard to get from tools that treat a QR code as an afterthought.
Geo and device intelligence
Know who clicked and where they were
Knowing how many people clicked is the start. Knowing who and where is what changes a decision. QRLinkify breaks every link and QR code down by country and city, so a retail brand can see which store locations engage with a packaging QR code.
You also get device and browser data. If most of your traffic is mobile, a desktop-only landing page is a problem you can now see. Referrer data shows which sites and platforms sent the traffic, which is useful when a link spreads beyond the channels you posted it on.
UTM and referrer attribution
See both what you planned and what happened
This is where the UTM builder pays off. Because your links carry consistent tags, the analytics can group clicks by campaign, by source, and by medium cleanly. You compare the newsletter against the paid social ad against the partner blog, all from the same screen.
Referrer attribution adds the picture the UTMs cannot, which is unplanned traffic. When a link gets reshared or picked up somewhere you did not post it, the referrer data shows that organic spread. Together, UTM and referrer data tell you both what you planned and what happened on its own.
One dashboard for links and QR codes
A campaign that runs an email link and an in-store QR code shows combined and split numbers side by side, so you measure the whole campaign instead of two halves.
Export your data
Every report exports to CSV. Pull a campaign breakdown into a spreadsheet, build a chart, or drop the numbers into a client deck.
Six months of history
Free plans retain 30 days of history and Pro retains six months, which is enough to compare this quarter against the last one.
What the analytics dashboard reports
UTM builder
Click trends
Geo data
Devices
Attribution
QR scans
Frequently asked questions
Everything about the UTM builder, tracking, and data retention.
What is a UTM builder?
A UTM builder is a tool that adds tracking parameters to a URL so analytics platforms can attribute a visit to a specific campaign, source, and medium. QRLinkify includes a free UTM builder that assembles correctly formatted campaign URLs, and you can shorten the result in the same step.
What link analytics does QRLinkify track?
QRLinkify tracks total clicks and scans over time, country and city, device and browser, referrer, and UTM campaign attribution. Every metric updates in real time, and you can export any report to CSV.
Can I track QR code scans separately from link clicks?
Yes. QR code scans and short link clicks are both recorded, and the dashboard lets you view them together or distinguish them, so you can compare a printed QR campaign against a digital link campaign.
How long is analytics data kept?
The free plan keeps 30 days of click and scan history. The Pro plan extends that to six months. You can export reports to CSV at any time if you want to keep data beyond that window.
Can I export my analytics data?
Yes. Any analytics view can be exported to CSV. That makes it easy to build your own charts, share results with a client, or archive a campaign report.
Can I see which cities and devices my clicks come from?
Yes. QRLinkify breaks traffic down to the city level and reports device type and browser for both link clicks and QR scans. This helps you see where engagement is strongest and whether your audience is mostly mobile or desktop.
Do I need a separate analytics tool to use UTMs?
No. QRLinkify reads the UTM tags on your links inside its own analytics, so you can build the tagged URL and review its performance in the same platform.
Is the UTM builder free?
Yes. The UTM builder is available for free, and you can use it to construct campaign URLs even on the free plan.